The survey also found that Russian women (77%) care most about whether men like their looks. Maybe the Russians are the most honest in answering this question!
A survey commissioned by Clinique revealed the common and diverse ideals of beauty held by women in different places. .
WHAT do women want? Or, what are they even thinking, you ask? It’s easy to assume what’s on their minds. But, as they say, that would be making an ass out of you and me.
Take for instance women in the United States. It would be easy to assume that Americans would name telegenic celebrities like Angelina Jolie or Jennifer Lopez as the standard-bearer of beauty.
Instead, at least half of them think that Oprah Winfrey, often called America’s most influential woman, is the person who best represents the ideal of beauty.
Jennifer Aniston came in second (31%). Jolie only scored third placing, with 28%.
In fact, American women are the most jaded when it comes to seeing Hollywood stars and models in beauty ads.
This was the unexpected outcome of a 12-country survey, which polled 9,800 women between the ages of 16 and 59, from June to October last year.
“From Milan to Malaysia, women follow many of the same trends,” Clinique Global Communications, which commissioned the survey, concluded in a statement. “And yet, there is still something unique and special about how each one of us approaches the concept of beauty.”
The survey was solely to learn about women and beauty. “This was not about Clinique or its products. In fact, as this was a blind poll conducted by an independent research firm, the participants did not know that it was commissioned by us.”
The findings were released in New York on Jan 25.
It found that most Indians (84%) and Russians (80%) rated women from their own country as the most beautiful in the world.
British women do not see themselves as the prettiest, according to the findings.
Still, there is a somewhat universal agreement on beauty. “Women in India, Italy, Russia and the United States are considered among the most beautiful in the world.”
The survey also found that Russian women (77%) care most about whether men like their looks. Maybe the Russians are the most honest in answering this question!
More than half of the women surveyed agreed that it is important that men find their looks appealing.
Are women willing to go under the knife?
The Koreans are the champions here. At least half of them have had, or would consider, cosmetic surgery. On the other hand, only 3% of Indian women are keen.
Good skin is a priceless commodity in the Land of the Rising Sun, where 40% of women feel that money is no object if the skincare product is effective.
Chinese women apparently do not feel pressured to look more beautiful. The Koreans (poor them) say they feel the most pressure. This surely explains the high number of them seeking out plastic surgeons.
The Chinese, Koreans and Indians think that women with thick make-up are cringeworthy.
Women in Mexico (43%) feel that not enough importance is placed on outward appearance. (Are they mad?)
By the way, Indian women washed their faces most frequently. Half of them would clean up at least twice a day and most of them would just use a bath soap to do the job.
Which is the beauty product that women can’t live without?
Again, it depends on whom you’re asking. Fragrance ranks high for those in Mexico, Spain and South Africa. Japanese women won’t leave home without using the sun block while mascara is essential in Germany and Italy. Almost all Koreans and Japanese women use sunscreen products, unlike the South Africans (40%) and Indians (31%) who scorn them.
One near-universal finding was unsurprising. Wrinkles and lines are often the biggest skincare concern of women everywhere.
The exceptions are those from China and South Korea who are more worried about blemishes and acne while the enemy in Japan is the age spot.
Vanity, thy name is woman.
Author: Andrew Osborne
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